News, Tips & Advice

How Australian Retailers use In-Store Experience to Drive Customer Acquisition & EngagementThe Customer Experience: Mere invocation of the words makes seasoned retail marketers misty for the days when they controlled every aspect of the customer’s...

People will hate you, rate you, break you and shake you. How strong you stand is what makes you.

Not every innovation deserves a patent. Not every copycat deserves punishmentWHEN Steve Jobs unveiled the iPhone in 2007, he changed an industry. Apple’s brilliant new device was a huge advance on the mobile phones that had gone before: it looked different and it...

Even if you're on the right track, you'll get run over if you just sit there…

Australia’s First Virtual Shopping Centre will launch in October, with more than 100 national brands already signed up.The 360º Mall sees a new era in retail shopping with the 3D shopping centre allowing users to shop inside virtual stores.[youtube...

A reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man - George Bernard Shaw

When you fall to the bottom of the well, don’t wallow… look for the nearest ladder!

Avoiding advertising to save money is like avoiding relationships to save hurt - you suffer even more

There are about 10 million people over 50 in Australia's work force.Pay them $1 million each severance for early retirement with the following stipulations:They MUST retire. Ten million job openings - unemployment fixedThey MUST buy a new Australian car. Ten...