It used to be “If you go with the flow you will end up downstream, where a stagnant pool awaits… keep moving forward”, well now the flow of the Retail Current has intensified so much that “To simply keep paddling will not only still send you...
New found love for consumersNew research claims one in four Australian consumers feel emotions close to love when considering which brand to buy. And they’ll buy a lot more if they do fall in love with a particular product. A joint study by the University of...
Kellogg’s #tweetshopAn innovative new campaign by Kellogg’s uses tweets as social media currency. Based in a temporary pop-up store in London’s Soho neighborhood, customers were able to “purchase” Special K Cracker Crisps with a tweet. The concept illustrates the...
CONSUMERS will see less variety in shopping centres, with food and personal services, including medical centres and beauty therapists, replacing fashion, books, homewares and electrical stores as retailers close underperforming stores.Even in the Melbourne CBD, where...
